Campaign
    Creative Direction
Bally

The top of one mountain is the bottom of the next. Inspired by the challenges humans can overcome through faith and passion, wecreated the campaign „Move Mountains“ for Bally. For the first time in brand history, …

Move Mountains
SS 22
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The top of one mountain is the bottom of the next. Inspired by the challenges humans can overcome through faith and passion, wecreated the campaign „Move Mountains“ for Bally. For the first time in brand history, …

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Lookbook
    Creative Direction
Lara Chamandi

The Spring/Summer 2022 Lara Chamandi lookbook introduces the muse within an urban setting. The natural elements are highlighted by the golden hour, warm textures, and rough concrete interiors. The muse exudes a powerful yet …

SS 22/23
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The Spring/Summer 2022 Lara Chamandi lookbook introduces the muse within an urban setting. The natural elements are highlighted by the golden hour, warm textures, and rough concrete interiors. The muse exudes a powerful yet …

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Single Cover
    Creative Direction
Lena

Lena Meyer-Landrut, also known by the mononym Lena, is a German singer. She rose to fame after representing Germany in the Eurovision Song Contest 2010 in Oslo, winning the event with her song “Satellite”.

2023
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Lena Meyer-Landrut, also known by the mononym Lena, is a German singer. She rose to fame after representing Germany in the Eurovision Song Contest 2010 in Oslo, winning the event with her song “Satellite”.

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Branded Editorial
    Creative Direction
Calvin Klein

„Beauteous“ celebrates beauty by portraying the people who are redefining the word itself and change our perspective of characteristics society still – no matter the progress – perceives as „weird“, „abnormal“ and …

Beauteous
FW 21
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„Beauteous“ celebrates beauty by portraying the people who are redefining the word itself and change our perspective of characteristics society still – no matter the progress – perceives as „weird“, „abnormal“ and …

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Campaign
    Creative Direction
Bally

To present Bally’s FW Ready-to-Wear collection, we created another abstract and artistic set design under the motto of  “Move Mountains” to represent the brands deep connection to the Swiss Alps and the magic of the landscape in winter after heavy snowfall.

SS 22/23
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To present Bally’s FW Ready-to-Wear collection, we created another abstract and artistic set design under the motto of  “Move Mountains” to represent the brands deep connection to the Swiss Alps and the magic of the landscape in winter after heavy snowfall.

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Cover & Editorial
    Creative Direction
Zeit Magazin

Too young to know anything about life. For 50 teenagers it was time to clear up this stereotype and tell us how Corona changed their mind, their lives and their future. Photographer Tereza Mundilova photographed the teens …

JUNG
FW 21
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Too young to know anything about life. For 50 teenagers it was time to clear up this stereotype and tell us how Corona changed their mind, their lives and their future. Photographer Tereza Mundilova photographed the teens …

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Content Series
    Creative Direction
Unfamous

The content series “Unfamous” introduces and portrays talents from the fashion, music, beauty, and art scene who deserve attention and recognition for their personality and their work, but are not yet known by the industry.

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The content series “Unfamous” introduces and portrays talents from the fashion, music, beauty, and art scene who deserve attention and recognition for their personality and their work, but are not yet known by the industry.

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I create creative concepts*, brand identities, campaigns, social media strategies and digital content to help define, establish and build international love brands that shape culture. Driven by pioneering spirit I give brands an opportunity to rethink marketing by creating dynamic campaigns 

I create creative concepts*, brand identities, campaigns, social media strategies and digital content to help define, establish and build international love brands that shape culture. Driven by pioneering spirit I give brands an opportunity to rethink marketing by creating dynamic campaigns for today’s audience, with stories about purpose, values and human nature.

Campaign
    Creative Direction
Birkenstock

Birkenstock stands for effortlessness and attitude. With „Next Gen“ the eternal trendsetting company took it to the next level by letting the talents – casted on the streets of Berlin – choose their own looks for the campaign. This way, what …

Next Gen
SS 22
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Birkenstock stands for effortlessness and attitude. With „Next Gen“ the eternal trendsetting company took it to the next level by letting the talents – casted on the streets of Berlin – choose their own looks for the campaign. This way, what …

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Brand Editorial
    Creative Direction
Calvin Klein

Gen Z is yearning for freedom and unity. Inspired by the tales of the „Sturm und Drang““ movement, five friends fled from reality and left their responsibilities and phones behind to spend a day disconnecting, following their instincts …

Storms & Desires
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Gen Z is yearning for freedom and unity. Inspired by the tales of the „Sturm und Drang““ movement, five friends fled from reality and left their responsibilities and phones behind to spend a day disconnecting, following their instincts …

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Lookbook
    Creative Direction
Lara Chamandi

The Fall/Winter 2023 lookbook for Lara Chamandi is a celebration of the transformative power of nature, as reflected in the metaphor of the butterfly. The images capture the movement, evolution, and emotion of the collection, …

FW 22/23
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The Fall/Winter 2023 lookbook for Lara Chamandi is a celebration of the transformative power of nature, as reflected in the metaphor of the butterfly. The images capture the movement, evolution, and emotion of the collection, …

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Content Format
    Creative Direction
NIVEA

It shapes us from the beginning. It has the power to lift us up. And to break us. But no matter the path, it’s the compass of our heart: Family. „United by Touch“ tells the stories of different families and shines spotlight on their …

United by Touch
SS 22
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It shapes us from the beginning. It has the power to lift us up. And to break us. But no matter the path, it’s the compass of our heart: Family. „United by Touch“ tells the stories of different families and shines spotlight on their …

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Content Series
    Creative Direction
Unfamous

The content series “Unfamous” introduces and portrays talents from the fashion, music, beauty, and art scene who deserve attention and recognition for their personality and their work, but are not yet known by the industry …

Chloé Waldorf
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The content series “Unfamous” introduces and portrays talents from the fashion, music, beauty, and art scene who deserve attention and recognition for their personality and their work, but are not yet known by the industry …

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Beauteous
    Creative Direction
New Beauty

Our project „Beauteous“ began with the wish to acknowledge the boldness and the authenticity of talents who are changing the fashion and beauty industry with their looks, their distinctive features and their „flaws“. We created this …

Beauteous
SS 22
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Our project „Beauteous“ began with the wish to acknowledge the boldness and the authenticity of talents who are changing the fashion and beauty industry with their looks, their distinctive features and their „flaws“. We created this …

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